Owned and operated by the Chicago Bulls and White Sox, the Bulls/Sox Academy is a state-of-the-art training facility. It attracts young athletes who desire advanced professional instruction. Connolly performs all the digital marketing duties. They include online advertising, website/social media updates and e-blasts. She also writes and distributes press releases to drive media coverage, and attends community outreach events to create brand awareness throughout the Chicagoland area.