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Note: Semesters listed are when courses are normally offered. However, course offerings may change due to low course enrollment or unexpected staffing changes.
121 PRINCIPLES OF MANAGEMENT (3) |
FALL/SPRING |
An analysis of the managerial functions of planning, organizing, staffing, leading, directing,
and controlling. Incorporated within the presentation of these functions is a discussion of our
responsibilities as Christians. Attention also is given to career preparation. |
131 PRINCIPLES OF MARKETING (3) |
FALL/SPRING |
An introduction to the activities and decisions faced by marketing managers in business and
non-business organizations. Emphasis is placed on a basic understanding of the principles of
marketing and on the operation of the marketing function. |
211 PROFESSIONAL COMMUNICATIONS (3) |
SPRING |
The student will learn the skills essential to becoming a successful business communicator.
The communication process, listening and speaking skills, and nonverbal communication will
be explored in the context of ethical behavior, changing technology and workforce diversity.
Students will be provided with an opportunity to write short business messages and to integrate
their skills into communication for employment and preparation for a professional career.
Prerequisite: sophomore standing. |
241 BUSINESS FINANCE (3) |
SPRING |
A study of financial decision-making in the areas of working capital management, short-term
and long-term financing, financing risk, and capital asset management. The topics of present
value, future value, taxes, depreciation, and financial markets are presented also. Prerequisites:
Accounting 222 (or current enrollment). |
301 BUSINESS ETHICS AND SOCIETY (3) |
SPRING |
This course examines theories of ethical behavior, explores their influence on contemporary
business practice, and develops a Biblically-based framework within which to address the moral
issues inherent in business life. Prerequisite: junior standing. |
311 GLOBAL BUSINESS (3) |
FALL |
This course is designed to provide the student with an opportunity to acquire an understanding
of how a U.S.-based organization can transact business successfully with its customers, suppliers,
vendors, and resources providers located in foreign countries. The student will be given the
opportunity to explore cultural environments, global politics, economic systems, and diversity
from an international, regional, and global perspective. Prerequisite: junior standing. |
321 STRATEGIC MANAGEMENT (3) |
SPRING |
An examination of the strategic management process. This course serves to integrate the
knowledge the student has gained in previous business courses. Special emphasis will be placed on
the management of information for business decisions. Prerequisite: junior standing. |
322 SMALL BUSINESS MANAGEMENT (3) |
SPRING-ODD |
This course focuses on the applications of the managerial principles of planning, organizing,
directing, and controlling to the functional responsibilities of management in the areas
of marketing, finance, personnel, and operations. The concepts of business strategy and
competitive niche are explored through the use of small business case studies and business plans.
Prerequisites: Accounting 222; Business 121, 131, 241; and junior standing. |
326 GLOBAL MANAGEMENT (3) |
SPRING-EVEN |
This course addresses the implementation of the management functions of planning, organizing,
leading, and controlling, together with the behaviors required for effective cross-cultural
management from the organizational perspective. Cross-cultural situations are evaluated in
the context of recent global changes. Emphasis is placed on ways that the variable of culture
interacts with other national and international factors to affect managerial decision making.
Prerequisites: Business 121, and junior standing or permission of instructor. |
331 CONSUMER BEHAVIOR (3) |
FALL-ODD |
An analysis of the basic concepts of consumer and organizational buying behavior from the
standpoint of psychology, sociology, and social psychology. Emphasis is placed on current
research findings and developments as well as practical marketing implications. Prerequisites:
Business 131 and junior standing. |
332 BUSINESS RESEARCH METHODS (3) |
FALL |
The gathering and interpretation of customer, market, and business information in solving
business problems through the use of current research methods. Emphasis on developing handson
experience with questionnaire development, focus group research, and other practical business
research methodologies. Prerequisite: junior standing. |
333 MARKETING MANAGEMENT (3) |
FALL-EVEN |
An analysis of advanced marketing problems with emphasis on decision-making. Product
planning, promotion, pricing, and channels of distribution are integrated into complete marketing
programs. Student teams will develop a marketing plan for a client. Prerequisites: Business 131
and junior standing. |
334 SALES MANAGEMENT (3) |
SPRING-ODD |
This course focuses on the procedures and techniques used by sales managers to implement
and manage marketing and sales programs. Topics include sales planning; the staffing, training,
and directing of the sales force; sales force analysis and evaluation; and social, ethical, and legal
selling issues. Course concepts will be developed through case studies of actual selling situations.
Prerequisites: Business 131 and 211, and junior standing. |
335 PRODUCT MANAGEMENT (3) |
SPRING-ODD |
This course focuses on the management of existing products during their life cycles and
on the new product development process from the generation of new product ideas to
commercialization and eventual withdrawal from the market. Emphasis is placed on applications,
case analysis, and project work. Prerequisites: Business 131 and junior standing. |
336 ADVERTISING AND SALES PROMOTION (3) |
SPRING-EVEN |
Advertising and Sales Promotion focuses on the planning, creation, evaluation, and use of both
advertising and sales promotion techniques. The topics include setting advertising objectives and
budgets; media and creative strategy; measuring advertising and promotion effectiveness; and
legal, social, and ethical issues. Students will participate in the development of a summary media
plan. Prerequisites: Business 131 and 211, and junior standing or permission of the instructor. |
337 GLOBAL MARKETING - CCS (3) |
FALL-ODD |
Global Marketing examines the marketing opportunities, problems, and strategy development
for the firm operating internationally. Analysis will be made of the firm’s marketing strategy and
mixes in various societal and cultural settings. These topics will be examined through reading, case
analysis, and class presentations. Fulfills one of the cross-cultural studies general education requirements.
Prerequisite: junior standing. |
338 SERVICES MARKETING (3) |
FALL-EVEN |
This course covers the key topics in service marketing; included are topics such as understanding
services, designing the service offering, service pricing policy, communications strategy, and
service quality. The course includes a case approach using real-life current cases for each subject.
Prerequisites: Business 131 and junior standing. |
339 PRINCIPLES OF SELLING (3) |
SPRING-EVEN |
Principles of Selling is intended to introduce students to the world of sales and selling products
and services. Topics include the role of selling in the economy, prerequisites for successful selling,
the sales process, selling and management practices, and the many social, legal, and ethical issues
inherent in the field of sales. Prerequisites: Business 131 and junior standing. |
341 FINANCIAL INSTITUTION MANAGEMENT (3) |
FALL-EVEN |
A study of financial management, the U.S. financial system, and the relationship between
financial management and our financial system. The principles of financial management that
guide financial decision-makers, the institutions that participate in and aid the flow of funds from
surplus spending units to deficit spending units, and the markets in which the funds are traded
will be the primary focal points of the course. Prerequisites: Business 241, Economics 121, and
junior standing. |
343 FINANCIAL STATEMENT ANALYSIS (3) |
FALL-ODD |
The study and analysis of the statements produced in the financial accounting process. The
primary objective is to analyze the income statement, the statement of cash flows, and the balance
sheet from the perspective of the end users: the firm’s managers, stockholders, stakeholders,
security analysts, suppliers, lending institutions, employees, labor unions, regulatory agencies,
and the general public. The case study method will be used throughout the course. Prerequisites:
Accounting 222, Business 241, and junior standing. |
344 SECURITY MARKETS (3) |
SPRING-EVEN |
This course is designed to cover the basics of investing, ranging from the descriptive materials on
how securities are bought and sold to the theoretical materials on how securities are valued in an
efficient financial market. Corporate securities, security markets, exchanges, and market mechanics
will be discussed. The legal and ethical dimensions of investing will be incorporated into the
presentations and discussions. Prerequisites: Accounting 222, Business 241, and junior standing. |
345 RISK MANAGEMENT AND INSURANCE (3) |
SPRING-EVEN |
This course is designed to provide a basic understanding of how insurance works and how the
insurance industry operates. Topics covered include property and liability insurance, personal
insurance, commercial insurance, financial instruments and services provided by the insurance
industry, and risk management. Prerequisites: Business 241 and junior standing. |
346 GLOBAL FINANCE (3) |
SPRING-ODD |
This course is designed to provide an understanding of the financial needs, requirements, and
opportunities of a U.S.-based multinational organization. Topics studied will include but are not
limited to the following: the global financial environment, exchange rate management, financial
risk management, and asset and liability management. Prerequisites: Economics 305, and junior
standing or permission of instructor. |
351 CONTRACT LAW (3) |
FALL-ODD |
A study of the laws related to contracts, contractual relationships, negotiable instruments,
bailments, sales, agency and commercial paper. The Uniform Commercial Code (UCC) provides
the legal framework for the course. Integrated within the course will be discussion cases to
acquaint the student with the ethical issues from a Christian perspective. Prerequisite: junior
standing. |
353 LEGAL ENVIRONMENT OF BUSINESS (3) |
SPRING |
An introduction to the rapidly changing legal environment of business through (1) an explanation
of the nature and functions of our legal system; (2) an integrated approach to ethics and global
issues; and (3) a practical group of cases designed to assure that students understand legal issues
in a manner that will be useful to them as Christian citizens and employees. Prerequisite: junior
standing. |
361 HUMAN RESOURCE MANAGEMENT (3) |
SPRING |
This course will provides an overview of the field of human resource management and the
nature of human resource activities in an organization. The course will explore the essentials
of HR management, key HR legislation, recruitment and selection techniques, the basics of
compensation and benefits, training and performance appraisal. diversity in the workplace;
HR development; employee and labor relations; and occupational health, safety, and security.
Prerequisites: Business 121 and junior standing. |
362 ORGANIZATIONAL BEHAVIOR (3) |
FALL |
An analysis through readings, case discussion, research, and exercises of the conceptual
framework for understanding human behavior in organizations. Emphasis on the development
of personal knowledge and skills in interpersonal, group, and organizational relationships and
activities. Prerequisites: Business 121 and junior standing. |
371 OPERATIONS MANAGEMENT (3) |
FALL-ODD |
An introduction to the concepts, techniques, and applications of operation/production
management, with practical applications in manufacturing and service organizations. The
managerial issues will be combined with the technical tools and quantitative applications. This
is an appropriate course for students in all functional areas of business who need a body of
knowledge in P/OM to promote quality and productivity in their future jobs. Prerequisites:
Accounting 222, Business 241, Mathematics 151, and junior standing. |
380 TEACHING BUSINESS EDUCATION IN GRADES 6-12 (2) |
VARIES |
This course is designed to complement Education 380: General Education Methods. Students
explore the educational parameters specifically related to teaching business related courses in the
high school environment. Students will be asked to acquire, evaluate, and implement the resources
available for a typical business education course, and to use these resources within a structured
educational environment. Prerequisites: acceptance into the teacher education program, and
Education 380 or current enrollment. |
399 INDEPENDENT STUDY IN BUSINESS (1) |
FALL/SPRING |
This is an opportunity for students to do guided independent research on selected topics
particularly related to current business practice. It will be the student’s responsibility to define and
outline the research project and to arrange for a faculty supervisor. Departmental approval of the
research proposal is required. Prerequisites: senior standing and 3.0+ GPA. |
401 TOPICS IN BUSINESS (3) |
VARIES |
This course provides an opportunity to study the current critical issues and “hot topics” in
business. Topics may include but are not limited to the functional areas of management, marketing,
finance, operations, technology, and economics. Students will be provided with the opportunity to
conduct research in their particular areas of interest while working closely with one or more of the
business department faculty. Prerequisites: junior standing or permission of instructor. |
423 ORGANIZATIONAL CONSULTING (3) |
FALL |
A senior capstone course required of all business majors. The primary focus is on preparing
the student for assimilation into the professional work force. Students, working in teams, will
participate in an organizational consulting assignment in cooperation with their client and the
Service Corps of Retired Executives. Meets field education graduation requirement. Prerequisites:
Business 321 and a GPA of 2.0. |
425 INTERNSHIP IN BUSINESS (3) |
SPRING/SUMMER |
The student will spend a semester serving in an entry-level professional position in a business firm,
under the direction of the firm and the business department. Responsibilities include periodic oncampus
seminars. Prerequisites: senior standing and business department faculty approval. | |