Note: Semesters listed are when courses are normally offered. However, course offerings may change due to low course enrollment or unexpected staffing changes.


121 PRINCIPLES OF MANAGEMENT (3)

FALL/SPRING

An analysis of the managerial functions of planning, organizing, staffing, leading, directing, and controlling. Incorporated within the presentation of these functions is a discussion of our responsibilities as Christians. Attention also is given to career preparation.

131 PRINCIPLES OF MARKETING (3)

FALL/SPRING

An introduction to the activities and decisions faced by marketing managers in business and non-business organizations. Emphasis is placed on a basic understanding of the principles of marketing and on the operation of the marketing function.

211 PROFESSIONAL COMMUNICATIONS (3)

SPRING

The student will learn the skills essential to becoming a successful business communicator. The communication process, listening and speaking skills, and nonverbal communication will be explored in the context of ethical behavior, changing technology and workforce diversity. Students will be provided with an opportunity to write short business messages and to integrate their skills into communication for employment and preparation for a professional career. Prerequisite: sophomore standing.

241 BUSINESS FINANCE (3)

SPRING

A study of financial decision-making in the areas of working capital management, short-term and long-term financing, financing risk, and capital asset management. The topics of present value, future value, taxes, depreciation, and financial markets are presented also. Prerequisites: Accounting 222 (or current enrollment).

301 BUSINESS ETHICS AND SOCIETY (3)

SPRING

This course examines theories of ethical behavior, explores their influence on contemporary business practice, and develops a Biblically-based framework within which to address the moral issues inherent in business life. Prerequisite: junior standing.

311 GLOBAL BUSINESS (3)

FALL

This course is designed to provide the student with an opportunity to acquire an understanding of how a U.S.-based organization can transact business successfully with its customers, suppliers, vendors, and resources providers located in foreign countries. The student will be given the opportunity to explore cultural environments, global politics, economic systems, and diversity from an international, regional, and global perspective. Prerequisite: junior standing.

321 STRATEGIC MANAGEMENT (3)

SPRING

An examination of the strategic management process. This course serves to integrate the knowledge the student has gained in previous business courses. Special emphasis will be placed on the management of information for business decisions. Prerequisite: junior standing.

322 SMALL BUSINESS MANAGEMENT (3)

SPRING-ODD

This course focuses on the applications of the managerial principles of planning, organizing, directing, and controlling to the functional responsibilities of management in the areas of marketing, finance, personnel, and operations. The concepts of business strategy and competitive niche are explored through the use of small business case studies and business plans. Prerequisites: Accounting 222; Business 121, 131, 241; and junior standing.

326 GLOBAL MANAGEMENT (3)

SPRING-EVEN

This course addresses the implementation of the management functions of planning, organizing, leading, and controlling, together with the behaviors required for effective cross-cultural management from the organizational perspective. Cross-cultural situations are evaluated in the context of recent global changes. Emphasis is placed on ways that the variable of culture interacts with other national and international factors to affect managerial decision making. Prerequisites: Business 121, and junior standing or permission of instructor.

331 CONSUMER BEHAVIOR (3)

FALL-ODD

An analysis of the basic concepts of consumer and organizational buying behavior from the standpoint of psychology, sociology, and social psychology. Emphasis is placed on current research findings and developments as well as practical marketing implications. Prerequisites: Business 131 and junior standing.

332 BUSINESS RESEARCH METHODS (3)

FALL

The gathering and interpretation of customer, market, and business information in solving business problems through the use of current research methods. Emphasis on developing handson experience with questionnaire development, focus group research, and other practical business research methodologies. Prerequisite: junior standing.

333 MARKETING MANAGEMENT (3)

FALL-EVEN

An analysis of advanced marketing problems with emphasis on decision-making. Product planning, promotion, pricing, and channels of distribution are integrated into complete marketing programs. Student teams will develop a marketing plan for a client. Prerequisites: Business 131 and junior standing.

334 SALES MANAGEMENT (3)

SPRING-ODD

This course focuses on the procedures and techniques used by sales managers to implement and manage marketing and sales programs. Topics include sales planning; the staffing, training, and directing of the sales force; sales force analysis and evaluation; and social, ethical, and legal selling issues. Course concepts will be developed through case studies of actual selling situations. Prerequisites: Business 131 and 211, and junior standing.

335 PRODUCT MANAGEMENT (3)

SPRING-ODD

This course focuses on the management of existing products during their life cycles and on the new product development process from the generation of new product ideas to commercialization and eventual withdrawal from the market. Emphasis is placed on applications, case analysis, and project work. Prerequisites: Business 131 and junior standing.

336 ADVERTISING AND SALES PROMOTION (3)

SPRING-EVEN

Advertising and Sales Promotion focuses on the planning, creation, evaluation, and use of both advertising and sales promotion techniques. The topics include setting advertising objectives and budgets; media and creative strategy; measuring advertising and promotion effectiveness; and legal, social, and ethical issues. Students will participate in the development of a summary media plan. Prerequisites: Business 131 and 211, and junior standing or permission of the instructor.

337 GLOBAL MARKETING - CCS (3)

FALL-ODD

Global Marketing examines the marketing opportunities, problems, and strategy development for the firm operating internationally. Analysis will be made of the firm’s marketing strategy and mixes in various societal and cultural settings. These topics will be examined through reading, case analysis, and class presentations. Fulfills one of the cross-cultural studies general education requirements. Prerequisite: junior standing.

338 SERVICES MARKETING (3)

FALL-EVEN

This course covers the key topics in service marketing; included are topics such as understanding services, designing the service offering, service pricing policy, communications strategy, and service quality. The course includes a case approach using real-life current cases for each subject. Prerequisites: Business 131 and junior standing.

339 PRINCIPLES OF SELLING (3)

SPRING-EVEN

Principles of Selling is intended to introduce students to the world of sales and selling products and services. Topics include the role of selling in the economy, prerequisites for successful selling, the sales process, selling and management practices, and the many social, legal, and ethical issues inherent in the field of sales. Prerequisites: Business 131 and junior standing.

341 FINANCIAL INSTITUTION MANAGEMENT (3)

FALL-EVEN

A study of financial management, the U.S. financial system, and the relationship between financial management and our financial system. The principles of financial management that guide financial decision-makers, the institutions that participate in and aid the flow of funds from surplus spending units to deficit spending units, and the markets in which the funds are traded will be the primary focal points of the course. Prerequisites: Business 241, Economics 121, and junior standing.

343 FINANCIAL STATEMENT ANALYSIS (3)

FALL-ODD

The study and analysis of the statements produced in the financial accounting process. The primary objective is to analyze the income statement, the statement of cash flows, and the balance sheet from the perspective of the end users: the firm’s managers, stockholders, stakeholders, security analysts, suppliers, lending institutions, employees, labor unions, regulatory agencies, and the general public. The case study method will be used throughout the course. Prerequisites: Accounting 222, Business 241, and junior standing.

344 SECURITY MARKETS (3)

SPRING-EVEN

This course is designed to cover the basics of investing, ranging from the descriptive materials on how securities are bought and sold to the theoretical materials on how securities are valued in an efficient financial market. Corporate securities, security markets, exchanges, and market mechanics will be discussed. The legal and ethical dimensions of investing will be incorporated into the presentations and discussions. Prerequisites: Accounting 222, Business 241, and junior standing.

345 RISK MANAGEMENT AND INSURANCE (3)

SPRING-EVEN

This course is designed to provide a basic understanding of how insurance works and how the insurance industry operates. Topics covered include property and liability insurance, personal insurance, commercial insurance, financial instruments and services provided by the insurance industry, and risk management. Prerequisites: Business 241 and junior standing.

346 GLOBAL FINANCE (3)

SPRING-ODD

This course is designed to provide an understanding of the financial needs, requirements, and opportunities of a U.S.-based multinational organization. Topics studied will include but are not limited to the following: the global financial environment, exchange rate management, financial risk management, and asset and liability management. Prerequisites: Economics 305, and junior standing or permission of instructor.

351 CONTRACT LAW (3)

FALL-ODD

A study of the laws related to contracts, contractual relationships, negotiable instruments, bailments, sales, agency and commercial paper. The Uniform Commercial Code (UCC) provides the legal framework for the course. Integrated within the course will be discussion cases to acquaint the student with the ethical issues from a Christian perspective. Prerequisite: junior standing.

353 LEGAL ENVIRONMENT OF BUSINESS (3)

SPRING

An introduction to the rapidly changing legal environment of business through (1) an explanation of the nature and functions of our legal system; (2) an integrated approach to ethics and global issues; and (3) a practical group of cases designed to assure that students understand legal issues in a manner that will be useful to them as Christian citizens and employees. Prerequisite: junior standing.

361 HUMAN RESOURCE MANAGEMENT (3)

SPRING

This course will provides an overview of the field of human resource management and the nature of human resource activities in an organization. The course will explore the essentials of HR management, key HR legislation, recruitment and selection techniques, the basics of compensation and benefits, training and performance appraisal. diversity in the workplace; HR development; employee and labor relations; and occupational health, safety, and security. Prerequisites: Business 121 and junior standing.

362 ORGANIZATIONAL BEHAVIOR (3)

FALL

An analysis through readings, case discussion, research, and exercises of the conceptual framework for understanding human behavior in organizations. Emphasis on the development of personal knowledge and skills in interpersonal, group, and organizational relationships and activities. Prerequisites: Business 121 and junior standing.

371 OPERATIONS MANAGEMENT (3)

FALL-ODD

An introduction to the concepts, techniques, and applications of operation/production management, with practical applications in manufacturing and service organizations. The managerial issues will be combined with the technical tools and quantitative applications. This is an appropriate course for students in all functional areas of business who need a body of knowledge in P/OM to promote quality and productivity in their future jobs. Prerequisites: Accounting 222, Business 241, Mathematics 151, and junior standing.

380 TEACHING BUSINESS EDUCATION IN GRADES 6-12 (2)

VARIES

This course is designed to complement Education 380: General Education Methods. Students explore the educational parameters specifically related to teaching business related courses in the high school environment. Students will be asked to acquire, evaluate, and implement the resources available for a typical business education course, and to use these resources within a structured educational environment. Prerequisites: acceptance into the teacher education program, and Education 380 or current enrollment.

399 INDEPENDENT STUDY IN BUSINESS (1)

FALL/SPRING

This is an opportunity for students to do guided independent research on selected topics particularly related to current business practice. It will be the student’s responsibility to define and outline the research project and to arrange for a faculty supervisor. Departmental approval of the research proposal is required. Prerequisites: senior standing and 3.0+ GPA.

401 TOPICS IN BUSINESS (3)

VARIES

This course provides an opportunity to study the current critical issues and “hot topics” in business. Topics may include but are not limited to the functional areas of management, marketing, finance, operations, technology, and economics. Students will be provided with the opportunity to conduct research in their particular areas of interest while working closely with one or more of the business department faculty. Prerequisites: junior standing or permission of instructor.

423 ORGANIZATIONAL CONSULTING (3)

FALL

A senior capstone course required of all business majors. The primary focus is on preparing the student for assimilation into the professional work force. Students, working in teams, will participate in an organizational consulting assignment in cooperation with their client and the Service Corps of Retired Executives. Meets field education graduation requirement. Prerequisites: Business 321 and a GPA of 2.0.

425 INTERNSHIP IN BUSINESS (3)

SPRING/SUMMER

The student will spend a semester serving in an entry-level professional position in a business firm, under the direction of the firm and the business department. Responsibilities include periodic oncampus seminars. Prerequisites: senior standing and business department faculty approval.

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