Trinity’s marketing students, business professors, and members of 25 different companies came together on February 15 for a Trinity Business Network (TBN) event. The presentation featured guest speaker David Duerr, chairman and CEO of Internet marketing company Straight North.
Duerr spoke on the topic “Internet Marketing—Understanding Search Engines, Online Advertising, and Social Media.” In the message, Duerr explained the new opportunities that the Internet provides for marketers.
“Social media has a huge effect on the way we communicate as humans,” said Kaitlin Feddema ’14 of Kalamazoo, Michigan, who attended the event as part of her online marketing class. “It’s changing the way the business world works as well. Nowadays, it’s all about forming a relationship with future buyers, and what better way to do so than taking advantage of technology that’s already out there?”
Students attended the luncheon where they had the opportunity to ask questions of business leaders and network.
“I enjoyed talking to business people to understand how they run their business,” said Joshua Hernandez ’12 of Chicago, Illinois. “It gave me a sense of their accomplishments while discussing their views of technology and marketing.”
Duerr’s speaking session was followed by a question and answer session led by Dennis Harms ’89, director of business and corporate giving.